If you’ve watched a newscast or the NBA playoffs in the last week, you’ve probably heard references to Facebook or Twitter. Social media has received a lot of coverage lately. Many business owners are asking, “Does my company need to be using social media?” Before we answer that question, let’s examine exactly what social media is.
Simply put, social media is people having conversations online. That’s it. This happens on thousands of sites every day. People talk about everything from environmental issues to what they ate for lunch. At first glance, Facebook can seem overwhelming, but it can actually add tremendous value to your business and provide a hefty return on investment.
From a business standpoint, social media allows you and your company to be involved in these conversations online. Imagine your best sales person at the world’s biggest cocktail party. A good social media team can be just that – they know how to find all the right people in the room, to listen and to sell or simply share information. Sometimes all you need to do is listen and respond when necessary.
"If a company is aiming for a wide network or people who can be potential clients in business, I believe Facebook is one of the best ways to achieve it."
well, social media is not all that. There are tons of other things you could do in social media besides talking your shit out. Ha ha, peace :)
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